If your Web site isn't getting the attention it deserves on the Internet, it may be running low on Google juice.
Google juice, for the uninitiated, refers to how high a Web site ranks in Google's search results -- the higher the ranking, the more juice. Google juice is all about links. As many people know, the Internet search leader ranks Web sites based largely on the quantity and quality of other sites linking to it.
A whole new industry has arisen around boosting Google rankings. This industry calls itself "search-engine optimization. The young, geeky types who are behind this enhanced way of boosting a Web site's Google juice let off steam with practical jokes, including global Google-gaming contests.
The goal of this contest is to make a Web site that comes up first on the results page when anyone does a Google search for the gobbledygook phrase "v7ndotcom elursrebmem."
"We usually make up a word from scratch just to keep the playing field level in these contests," said the event's sponsor, John Scott.
His contest drawn hundreds of participants, who registered all kinds of silly Web addresses and wrote bogus articles with the silly phrase liberally sprinkled in.
Searching "v7ndotcom elursrebmem" on Google yielded more than 6 million matching pages.
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